Best name to use for your business

The name of your business is found in what you do best. Starting a lawn service? So are a bunch of othe folks. Who cares? The best name you should use for your business has nothing to do with the other folks doing the same thing as you, that is to say if you consider them the same as you. If this is true you might consider joining the other folks... take your ideas and your goals that way!

If you consider that your brand is not like the other folks and you do something that you know people need but you have twist. Read on.

The best name you can use for your business can be really easy to find, but just because you like it, the people who read it may not. Take for examply the word Oy Vey. This is a yiddish word used now by actors, celebrities, and most anyone who knows what the word means and it may in fact be a part of your heritage... you use the word to replace "oh my goodness!" or "Oh no!" in general. You really wouldn't name your company that. Not unless it was the core to what you do best!

Oy Vey - the word is the name of my marketing firm because our creative is just that. The word, when said describes what our clients like best about my firm. The clients say that they are overcome with our imagination and creative... where even sometimes over-the-top and could use a chill pill. All in all the clients either really like our work or the say "Oh no."

Oevae Marketing Consultants - which sounds like Oy Vey Marketing Consultants is a fun name that peeks at imagination, creativity, seriousness, and heritage. All the things you want from a solid marketing firm. It is not an offensive name. It means as much as Apple is to iPOD. This is the core relationship your business name should mimic in structre. Think of the movie IRON MAN. Why not GOLD MAN? Gold is what you want to have and it has great value, right? It is if you are starting Cash For Gold business, but not if you need protection. Then you want iron. Who would win the fight? IRON MAN or GOLD MAN and which is easier to replace. My thougt is you are starting to understand how to name your business.

If i'm correct you understand that you need to think about your clients and how you will communicate why XYZ is the best business for them and not the other folks?

When I began to talk to folks about Oevae ten years ago, I knew my conversations would not be long so I had to get right to the punch-line and make sure it brought them joy. Oevae was a word that described me - I am the core of my business. I make the creative. Even my business card has my title as Head Honcho. So I call the shots - some great and some not so great.

If you need more thought or you want help, send me an email or find me @oevae on Twitter, follow this blog and stop trying to be a Super Hero. I'm here, because sometimes all you need is a little help.

Gibron T. Williams is the Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the USA - ask Google

How many years do you register a domain?

If you've had your business online since 1999 or before, this topic may not be of great concern to you.
However, I do know that there are many out there who have no idea how long a domain name should be registered. The truth is there's no strict rule that says you must register for more than 1 year. Of course there are deals available that offer your discounts based on the number of years you choose to register. It's likely you will pay less if you register for more years.

In a slow economy, saving money can be a real treat. What you may not know is registering your domain for more years (paying upfront for 10 years rather than only 1 year) can help you secure the respect of the search engines. Why? As I do when consulting my clients; let me tell you a short story to help you understand the logic:

Here goes...
All those with the gift of having two good working eyes have seen small business owners driving around town with magnetic signs on utility trucks, suv's, and all car types really. Now with this in mind, lets say a perfect stranger pulled her (Nene) vehicle next to yours at pump #7... As you stand there pumping your gas, you notice a magnetic sign on Nene's car that reads Financial Planner, Take The Cap Off Your Income! Call Today! Your first thought might be that Nene might have a special strategy for helping you take control of your finances, right? Well this may be true. However there is another question. That question might be: Magnetic signs are not exactly a big commitment. I mean one could keep a stack of magnetic signs in the trunk and change town-to-town or state-to-state. Sounds a bit like selling snake oil.

You want to conduct business with a company that shows a real commitment - a company that appears to be stable. Now before some of you get yor shorts in a knot... I do know that there are perfect reasons and situations where/why a magnetic sign should be used over something better (vehicle wraps, etc.). But what I'm talking about here is the Internet where you can start a company in 5 minutes and desolved in an additional 5 minutes. So the risks are much higer. Unlike Nene whom you can have a brief disccussion and ask for her business card, such options are not available online.

So here it is...
Let's replace Nene with the name of your business and I'm a search engine trying to determine the worthiness of your company. If you're a business with a domain name registered for 1 year. I might assume that you are new to the world wide web and you don't think you'll be around in 366 days. On the other hand you may be a business with a domain name registerd for 5 years. This might tell me that although you could be new to the world wide web, you may have a plan, you may have joint commitments, you may be in a joint venture or you've planned to keep your information available for a descent amount of time - I can index your company in my listing and not worry about house cleaning for at least 5 years.

You may also want to consider registering multiple domain names to:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your Web site.
• Enjoy more opportunities to market to, and be listed on, search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the Internet.
  
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.

That's it.
You can save money when you register your domain names longer terms and be seen as a company with a commitment to your product, services and existance.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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