Keywords: The best marketing consultants in the world.

Image via Wikipedia

Keywords keywords.
What is all the fuss about these keywords you've heard about?
It's really easy. The same words you would use to find some information on the world wide web.

That's the simple part. Now that you and everyone building with a website knows, we have a problem Houston. If you are ABC Moving, you can bet that some other brand like ABCD Movers will have similar keywords. So you want to direct your attention to the mild differences and keywords that someone might use (type in Google, Yahoo, search engine) to find your company online over the next company offering similar products

Example: Open your browser and go to Google.com. Then type: the best marketing consultants in the world

What did you get? Well I can tell you that my company is there on the first page of Google. Oevae Marketing Consultants is my brand design and creative marketing firm. We consult small business owners to share what is possible within the world of marketing and brand development. It's nice to see how choosing the right keywords for your website can make it or break it for you. So be very critical about the keywords you opt to promote an staple your brand name.

As part of our Search Engine Optimation we also own the domain name TheBestMarketing ConsultantsInTheWorld.com And we will continue to make like Charloette's Web to maintain our brand name recognition.

Think now about your brand and how you want to be found on the Internet. What frame of mind will people looking for your product be in? Will people be in a hurry, looking for the best, trying to dyi, planning, price hunting? Keep thinking and challenging.

Your keywords are the door to your website. Make them fit your brand and build around your brand.

Here's a bone.
Search Google: Wonder Wheel
Read the details of what it is and what it can help you do for your business.

Oevae offers you a really easy to use Search Engine Visiblity Tool that takes the hard work out of finding the right keywords for your website at under $30 a year. It's pretty powerful too, but the biggest bonus is No technical skills needed! Here are a few bullet points from or other website World Wide Web Window:

• Bring more traffic to your Web site
• Increase customers
• Get your site listed on major search engine rankings
• Contact Manager (CRM) included FREE

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

Related articles by Zemanta

• TrendingTopics.org - Keep Updated On The Latest Topics (killerstartups.com)
• Google LBC Is A Treasure For Small Business (regulargeek.com)

How many years do you register a domain?

If you've had your business online since 1999 or before, this topic may not be of great concern to you.
However, I do know that there are many out there who have no idea how long a domain name should be registered. The truth is there's no strict rule that says you must register for more than 1 year. Of course there are deals available that offer your discounts based on the number of years you choose to register. It's likely you will pay less if you register for more years.

In a slow economy, saving money can be a real treat. What you may not know is registering your domain for more years (paying upfront for 10 years rather than only 1 year) can help you secure the respect of the search engines. Why? As I do when consulting my clients; let me tell you a short story to help you understand the logic:

Here goes...
All those with the gift of having two good working eyes have seen small business owners driving around town with magnetic signs on utility trucks, suv's, and all car types really. Now with this in mind, lets say a perfect stranger pulled her (Nene) vehicle next to yours at pump #7... As you stand there pumping your gas, you notice a magnetic sign on Nene's car that reads Financial Planner, Take The Cap Off Your Income! Call Today! Your first thought might be that Nene might have a special strategy for helping you take control of your finances, right? Well this may be true. However there is another question. That question might be: Magnetic signs are not exactly a big commitment. I mean one could keep a stack of magnetic signs in the trunk and change town-to-town or state-to-state. Sounds a bit like selling snake oil.

You want to conduct business with a company that shows a real commitment - a company that appears to be stable. Now before some of you get yor shorts in a knot... I do know that there are perfect reasons and situations where/why a magnetic sign should be used over something better (vehicle wraps, etc.). But what I'm talking about here is the Internet where you can start a company in 5 minutes and desolved in an additional 5 minutes. So the risks are much higer. Unlike Nene whom you can have a brief disccussion and ask for her business card, such options are not available online.

So here it is...
Let's replace Nene with the name of your business and I'm a search engine trying to determine the worthiness of your company. If you're a business with a domain name registered for 1 year. I might assume that you are new to the world wide web and you don't think you'll be around in 366 days. On the other hand you may be a business with a domain name registerd for 5 years. This might tell me that although you could be new to the world wide web, you may have a plan, you may have joint commitments, you may be in a joint venture or you've planned to keep your information available for a descent amount of time - I can index your company in my listing and not worry about house cleaning for at least 5 years.

You may also want to consider registering multiple domain names to:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your Web site.
• Enjoy more opportunities to market to, and be listed on, search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the Internet.
  
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.

That's it.
You can save money when you register your domain names longer terms and be seen as a company with a commitment to your product, services and existance.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

Related articles by Zemanta

• ICANN Domain Name Overseer Pressured To Loosen US Ties (huffingtonpost.com)
• Lou Bortone predicts there will be a "land grab" for .tv domains (buildabetterblog.com)