How marketing research helps consumer communications.

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Sometimes all you need is a little help.
There have been several opportunities aka experiences in my marketing tenure that groomed and molded me into possibly one of the best marketing consultants in the world. I believe it and Google does too. Search Google for : the best marketing consultants in the world

I'm just saying.
There have been many times that I've not been as well versed on a topic or two. Yes it is true,
I don't know everything despite the kudos above. These opportunities have opened the door for learning and adventure. Most of the time I will need extra research on a topic that concerns achieving the goal of my clients. So I'm not troubled when I sacrifice my personal time to get a better grip on a topic. I remember learning something about how the best lenses in the world are created by Essilor and another time how video would mesh with a large Nikon Pro and Nikon consumer web development projects.

With the computer keyboard in front of you and world at you finger tips, one can find just about anything someone as put there for all to see, read, and hear. I won't count the ability of touch screen as this is like petting a gorilla at the zoo behind the glass. It ain't real. I've a confidential project in development with regard to smell. I'll get back to you on that at a later date. Today you can start a business and start selling or print some business cards and dish them within a week. So we already know about the abilities of finding information there.

Go to the library and research the old frontier (books). Open a book and read more in depth about the company that trumps yours. Learn how they got there and evaluate where they are today.

Visit the book store and find a magazine from another country that talks about your industry and learn how the people in that country respond to industry changes, new products or services.

Read the annual reports of Fortune 500 companies and keep watch on new companies entering the market. Find out how they communicate with consumers and make alliances with other companies and countries.

Consult a professional in your industry or visit a trade show watch how people respond the your competitors. This means if you want to open D'oh Donut Shop, then you need to know about dough, flour, sugar, and service. You need to go around to the world looking at donut brands and how consumer like to eat them. You want to make sure you donuts are not just different but special in a substantial way that people are gonna love.

Take this information and imagine where you company would fit. If it could fit? What would make your company special? Focus for a short time on what others cannot do and why they aren't doing it. It could be that your business model is a perfect fit. You will soon be bumping into a unknown characteristics in your industry.

Again we've reached a point when some of my clients have crash landed. Recoverable, but still a crash with frustrations and anxiety about make the best choice for the big investments. An investment of time and money. Since time cannot be replaced, they come to Oevae for a little help. Because sometimes all you need is a little help. DIY marketing is not dead you know!?

That's it.
The more you know about your industry, from where it came, who is in it, who evolved from it, and who dissolved in it helps you ability to communicate with consumers.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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How to add substance and meaning to your logo

I don't remember a client asking me design a logo that has no meaning or real substance. No, most clients who don't already have a logo, they want a logo that is memorable, unique, and meaningful. There are also a list of questions that I ask to help us move closer to our goals.

It's not mandatory that your logo look like a dog just because you have own a company by the name: Dog Houses Plus. No. You can use a bone or some other characteristic close to your product offerings.

You want to ask yourself what's unique or special about Dog Houses Plus. It could be that the basis for your logo could be hidden in a fine detail. Are your dog houses over sized? Are your dog houses round or made for cold weather locations?

As you brainstorm what you want your logo to stand for think about this really cool example of a logo with meaning.

Just do it.

That's right. You can search the Internet and find out who invented the Nike Swoosh. Before doing that; what is the Nike logo. Is it the imprint of the heel of a runner? Is it the curve you see when looking at the black oval track? The Nike logo really isn't anything you would use on a regular basis... unless.

Stay with me now.

Unless you are a The principal conductor of an orchestra or opera. If you don't already know... the beat of the music is typically indicated with the conductor's right hand, with or without a baton.

It gets better.

The conductors hand traces a shape in the air in every bar (measure) depending on the time signature, indicating each beat with a change from downward to upward motion. The image show is the most common beat pattern, as seen from the conductor's point of view the principal conductor while conducting a beat pattern for 2/4, 2/2, or fast 6/8 time. I've highlighted some keywords that best represent Nike.

Look now at the illustration at the beginning of this article and you can see the Nike logo plain as day, nearly a carbon copy. The number 1 is the starting point and 2 is the ending point or motion from the conductors hand.

There you go.

Now it's your turn to orchestra your thought with regard to your company and the logo you're currently using. Is it meaningful. Does it have a history or a depth? Will it provoke conversations that lead to recognition for your branding efforts and hopefully even more in sales?

History says that the Nike logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. So this puts a damper on my opinion for the brands logo. If Nike hasn't figured out that they (Nike) would benefit more from using my description by now... Well.

This is another breaking-point whereby I've earned many clients. Some people (and it perfectly okay) just have other things to do with the brain and trying to design a logo is below the bottom of the list. But, you still want a great logo right? Then think about this article before contacting your logo designer so that you have template or bread crumb that leads you to the logo with substance.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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