Google developed an algorithm that explores Flash files long ago!

There's been much conversation –clients, New York Times Technology, Bloomberg, Charlie Rose– about Apple's ipad, HTML5, and Flash Websites. If you knowledge of what's been going on behind the monitor and on the Internet... Let me help you read between the lines in a good way. Here it is. A bit of truth showing-off how quickly Google can index websites designed with Adobe Flash... if and when designed and programed by the creative marketing firm Oevae Marketing Consultants, Texas

"I'm not tossing the change to a more robust HTML5 platform... No with HTML5 even at those days Flash (you could think of Roaches) will remain the staple program for advertising and animation for kids, sports, teaching, and gaming.

"This article will show you 2 very simple examples of how keywords are used to index your website with search engines like Google."

-Head Honcho, Oevae Marketing Consultants

Screen Shot #1 (click images to increase aspect ratio)
Here we have a Google search for the works "ka yeung crow collection"
Note the green highlight is the website we are searching for and there it is on the first page of Google.


Screen Shot #2 (click images to increase aspect ratio)
Here we have page that is indexed by Google and the page with the information the client published.
Note the News contains the keywords "ka yeung crow collection"


The destination page or Screen Shot #2 is a page that contains 80% Flash programming and is 100% SEO
friendly. Oevae Marketing Consultants offers you a way to express your products, services, and brand in very special and your way. This proves Flash can be used in artistic ways and still get noticed the Google algorithm that explores Flash websites.

Here are a few questions better answered by the G's at Google at the Official Google Webmasters Central Blog

Oevae.com – The best marketing consultants in the world offer you more imagination at the core of creative. Sometimes you just need a little help or let me know your experiences with Flash and Search Engine Optimization.

Gibron T. Williams, Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the world - Ask Google.


Ref.
Website design by Oevae Marketing Consultants Screen Shot #1 and Screen Shot #2 - tinkerboxstudio - ka yeung studio, Dallas Texas

What do Tags mean to your website?

Image via Wikipedia

The first thing Google tells you about meta Tags is that Google does not use the keywords meta tag in web ranking. So this article is more at understanding Tags and crafting Tags for your website in a way that will help your website communicate better with the search engines so people can find your website faster and with less effort in doing so.

So that you don't read my entire soapbox yet guide to generating great tags; here's the list of topics I will cover:

Proper Title Tags, Proper Description Tags, Proper Keywords Tags, Proper Heading Tags, Page Content, Duplicate Content/Tags, Word Density, and end with Web Site Analysis.

If this all sounds like a foreign language to you. Don't bug out yet. You should at least familiarize yourself with these topics as a small business owner. These topics are very important aspects of website development that make you or make it very hard for you to have the positive results desire.

So grab a cold beverage and about 20 minutes to refresh your knowledge about Tags, learn something you didn't know about tags, or make sure you know what you're talking about when it comes to Tags and your website.

Here you go.

Well-constructed Title Tags
Well-constructed title tags contain the main keyword for the page, followed by a brief description of the page content. It will be less than 65 characters and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.

Good Description Tags
Good description tags contain information about the page's content and persuade search engine users to visit your web site. They should be between 25 and 35 words in length.

Proper Keywords Tags
Proper keywords meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content.

Proper Heading Tags
Each page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site.st the H1 heading tag for the search engines that examine it when crawling your site.

Duplicate Content/Tags
Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.

Word Density
Pages should contain 300 to 700 words of unique and descriptive content. A page's meta tag keywords should also be those that occur most frequently on the page.

Web Site Analysis
A robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your website's strengths and possible weaknesses helps you remain search engine friendly. Monitoring your website analytics aka performance will help you get detailed, site-specific results faster.

That's it.
Now REMEMBER not to be discouraged if you don't see instant results. This is not minute rice we are cooking. No, knowing what Tags means you can make sure your website is and remains search engine friendly. Knowing your Tags also helps you build your online brand with maximum impact. So take your time and make subtle adjustments and monitor your website analytics.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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How marketing research helps consumer communications.

Image by halilgokdal via Flickr

Sometimes all you need is a little help.
There have been several opportunities aka experiences in my marketing tenure that groomed and molded me into possibly one of the best marketing consultants in the world. I believe it and Google does too. Search Google for : the best marketing consultants in the world

I'm just saying.
There have been many times that I've not been as well versed on a topic or two. Yes it is true,
I don't know everything despite the kudos above. These opportunities have opened the door for learning and adventure. Most of the time I will need extra research on a topic that concerns achieving the goal of my clients. So I'm not troubled when I sacrifice my personal time to get a better grip on a topic. I remember learning something about how the best lenses in the world are created by Essilor and another time how video would mesh with a large Nikon Pro and Nikon consumer web development projects.

With the computer keyboard in front of you and world at you finger tips, one can find just about anything someone as put there for all to see, read, and hear. I won't count the ability of touch screen as this is like petting a gorilla at the zoo behind the glass. It ain't real. I've a confidential project in development with regard to smell. I'll get back to you on that at a later date. Today you can start a business and start selling or print some business cards and dish them within a week. So we already know about the abilities of finding information there.

Go to the library and research the old frontier (books). Open a book and read more in depth about the company that trumps yours. Learn how they got there and evaluate where they are today.

Visit the book store and find a magazine from another country that talks about your industry and learn how the people in that country respond to industry changes, new products or services.

Read the annual reports of Fortune 500 companies and keep watch on new companies entering the market. Find out how they communicate with consumers and make alliances with other companies and countries.

Consult a professional in your industry or visit a trade show watch how people respond the your competitors. This means if you want to open D'oh Donut Shop, then you need to know about dough, flour, sugar, and service. You need to go around to the world looking at donut brands and how consumer like to eat them. You want to make sure you donuts are not just different but special in a substantial way that people are gonna love.

Take this information and imagine where you company would fit. If it could fit? What would make your company special? Focus for a short time on what others cannot do and why they aren't doing it. It could be that your business model is a perfect fit. You will soon be bumping into a unknown characteristics in your industry.

Again we've reached a point when some of my clients have crash landed. Recoverable, but still a crash with frustrations and anxiety about make the best choice for the big investments. An investment of time and money. Since time cannot be replaced, they come to Oevae for a little help. Because sometimes all you need is a little help. DIY marketing is not dead you know!?

That's it.
The more you know about your industry, from where it came, who is in it, who evolved from it, and who dissolved in it helps you ability to communicate with consumers.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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Keywords: The best marketing consultants in the world.

Image via Wikipedia

Keywords keywords.
What is all the fuss about these keywords you've heard about?
It's really easy. The same words you would use to find some information on the world wide web.

That's the simple part. Now that you and everyone building with a website knows, we have a problem Houston. If you are ABC Moving, you can bet that some other brand like ABCD Movers will have similar keywords. So you want to direct your attention to the mild differences and keywords that someone might use (type in Google, Yahoo, search engine) to find your company online over the next company offering similar products

Example: Open your browser and go to Google.com. Then type: the best marketing consultants in the world

What did you get? Well I can tell you that my company is there on the first page of Google. Oevae Marketing Consultants is my brand design and creative marketing firm. We consult small business owners to share what is possible within the world of marketing and brand development. It's nice to see how choosing the right keywords for your website can make it or break it for you. So be very critical about the keywords you opt to promote an staple your brand name.

As part of our Search Engine Optimation we also own the domain name TheBestMarketing ConsultantsInTheWorld.com And we will continue to make like Charloette's Web to maintain our brand name recognition.

Think now about your brand and how you want to be found on the Internet. What frame of mind will people looking for your product be in? Will people be in a hurry, looking for the best, trying to dyi, planning, price hunting? Keep thinking and challenging.

Your keywords are the door to your website. Make them fit your brand and build around your brand.

Here's a bone.
Search Google: Wonder Wheel
Read the details of what it is and what it can help you do for your business.

Oevae offers you a really easy to use Search Engine Visiblity Tool that takes the hard work out of finding the right keywords for your website at under $30 a year. It's pretty powerful too, but the biggest bonus is No technical skills needed! Here are a few bullet points from or other website World Wide Web Window:

• Bring more traffic to your Web site
• Increase customers
• Get your site listed on major search engine rankings
• Contact Manager (CRM) included FREE

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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How many pages should be in a good website?

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The number of pages in your web site can be a minimum of 1 and there is no maximum that I've heard about; I remember learning about a large number in 3rd grade... called Googleplex?

Now lets get real.
I ask my clients "why are you building a website?" If you think about the question it may seem a bit simple at first... the answer might be that you want to sell some new crayon that tastes like M&M's or a new reversable running shoes? The deeper point we are trying to get to is what will it take to get whomever to do what you want.

Ask yourself a few questions:

1. Will your product or service take a bunch of explaining to do?
2. Do you have a product or service fit for everybody or a select few?
3. Are you wanting to amaze, tease and tickle minds?
4. Want to give visitors everything you've got?

This list can go on for some time... and you want to explore as many windows of opportunity as possible.

Let's move now.
Before you can decide how many pages should be in a good website, you must have good content. Content that makes visitors do what YOU do when you find something on the Internet. You bookmark the page or send the information on to a friend or family member. If you're at work, you may even share the new find with a co-worker. The website becomes a point of reference for whatever topic you need.

You want your website to be Worthy! Everyone who knows anything about making a website that people really enjoy, know how important it is to have unique and relevent content on a specific topic.

A big mistake. When you create content for your like in hopes to be like some other website you've seen. Do not do this. This is a no-no. That would be your first step away from being unique. Wrong direction. Yes, I hear you... there are companies online that you probably admire and that's a good thing. This means you do have some marbles rolling round upstairs. You may even sell the same product. But taking it to the point/mission of being a copycat doesn't work on the Internet. Oh, you can fake-it for a while, but soon enough the search engines will find out you're a ghost and this means it's back to the drawing board for you. All because the search engines no longer find you unique and more like a Twinkie.

One thing you can do to be unique is be Yourself. I mean you want to be original at a whole new level. Take you imagination on a road trip. Think about the dumbest way you could sell your product. Think of the worst customers you could have. Think what you would do if your product was the only thing on earth you had left. Imagine what your product would be in 20 years. These may seem like hard places to go in your mind, but forcing answers to imaginary situations has brought every good invention I know about.

I must admit this is where many client cave. The whole world of imagination can really get you lost within your own world and looking rediculous. So hire a marketing professional when you need one. Someone to guide you and not take the wheel.

So how many pages you should your website contain... 1 - 2 - 10 - 50? You will soon realize the answer to this question comes to you when you know what you want to say, how you want to say it, and if it will make you famous? Ever since Minute Rice nobody wants to wait for a cotton-picking-thing. With this in mind I suggest that you not waste my time telling me how much better your tires are. I (website visitor) want it now and I want it to be good for me now. If you're an accounting firm... I better feel very confident and please don't puzzle me with a bunch of verbage... Heck, I only want to know how I can spend my money and save more of it at the same time. Can you do that? If you could. I would do business with you in an instant like everyone lined up behind me to do the same thing.

It's time to start thinking.
Do you know who would even want to visit a business like yours on the Internet? Maybe you have a car was. Why would you need a website? Well, maybe you want customers to go to your website to type in a code from the receipt to download special deal... Free Wax anybody?

Yes, your website can be just 1 page. Maybe that page is long... or maybe wide. Who says you have to go to a new page... why not scroll?

The sure thing is you must tell visitors what you are, what you do, and what they can do because of you. This gives you a total of 3 maybe 4 pages. If you think about it... as the Internet is that we use today... when you search lets say Google for a really cool axe called AXEED and it that actually has a heating element in the handle that keep your hands warm? Pretty cool. So you search Google "axe with warm handle" and you get a list of pages on the web about similar topics... never do your really go past the 3 or fourth page if you don't find you AXEED... you will then type in a little different search this time... "hot handle axe brand" ENTER. Again, you have a list of pages... still you don't go past the 3 or fourth page before your changing your keyword search.

Why would your web site be any different. If a visitor hits your website and you can't get the point accross in 3 to 4 pages... Bye-bye.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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Avoid Web Design Disasters

Image by Getty Images via Daylife

The information you send to the person designing your website can be a great step towards learning more about creating your and your company brand online.

Your designer may have a few questions answered so that they can fine tune a cost and action plan for the design and development of your website; you should secure your website design with a least a single page Web Development Agreement after you have answered any questions.

First, if we agree that most people you may have spoken to about website design and development, generally say it's the number of pages that determines the cost of a website. This is really a novice way of looking at the Internet. 5-7 years ago technology was different and the learning curve or those hesitant to learn has enabled this way of thinking to linger. It's changing as I type this website article to be honest.

Today's technology allows users to have incredible control over website content, thus allowing for interactivity and personalization - ownership of brands they believe in and trust with minimal investment. Today a web site can give you more bang for the buck. What's the big deal today? Today, a website can be 1 page. If your product was an apple, you would use various avenues to get customers to buy. The apples need to be worth the trip. This could include affordable,tasty/appealing, nearby, social chatter, fresh and clean, something for you to share or a great experience. With this in mind, a web designer can usually design and develop your website using a combination of today's most desired features that express your vision of excellence in XZY and show you ways of drawing/pushing traffic to your XYZ website in 1 page or many pages. We all know despite the size of a restaurant, it's the food, the service and the price that determines who returns - on the Internet nobody drives and rarely do we return to a disorganized restaurant, with lousy communication, around people we'd rather stay clear. The same is true for an Internet businesses.

Your custom website today should include website design/development, hosting, email and Google alignment somewhere between $650.00 and $1100.00 at the date of this article and dependent on your timeline, number of topics on your website, the website features and visitor interactivity requirements. The lower amount may include a contact form, bio or about us, services or products, and maybe XYZ No-no's or XYZ Bloopers similar to a FAQ. In old Internet days I would say the website would have 5 pages. The higher cost would include more pages, more user interaction and overall dynamics.

Think about Disney.com vs. Google.com, both have incredible depth and entirely different packaging. Make sure your custom design website is not use a template. Make sure web designer is offering a custom design for the best branding. How often do you like waking into a fine place to eat and somebody has the same top you are wearing, the one it took you 20 minutes to decide to wear? You don't and nobody like waking into a McDoniells when they are looking for a Big Mac. The production time could be 2 weeks for a small micro website or 45-60 days for the high end site. This would allow you time to share the layout and design with your business partners or peers during the whole Internet business experience.

Summary
If you have defined the number of topics you feel your website should cover and how you want visitors to communicate with you from the website, please explain this in detail to your web designer. In fact, this is really the person you want to convey your deepest aspirations and visions of your website. Sometimes with too many people involved details get lost or skewed. Also, knowing your target date for completion will help the web design firm define their production timeline which should include benchmarks. Make certain you receive a copy. One of my strategic marketing friends Vincent Jackson (mktgmoves.com) with whom I've partnered on several project calls it a Brief. I relish in my close network of marketeers for insight and feedback and bounce ideas. Oy Vey!

If you need any question answered or comments explained in more detail, please call me or comment on this article. It's normal that you allow a design agency or marketing firm like Oevae.com 1 or 2 days to produce your Web Development Agreement which should be easy to understand and in language you truly understand. Keep a signed a copy with your design company's signature to help secure your investment and avoid a disaster.

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