Custom Website Design vs Template Web sites

Image by matt.searles via Flickr

I like this topic because it helps you decide the pros and cons of two very powerful outlets for brand building.

This article assumes that you are undecided as to which (custom web site design or template website) would serve your needs best and which is better to use for your website.

I'm the perfect person to ask because I actually offer both to my clients at my firm. I'll start off by giving you the Pros and Cons of having a custom website (like a tailor made suit) or a template website (like blueberry muffins) design for your business.

Custom Website Design PROS:

• Graphics are unique to your personality
• One-of-a-kind Brand Ability
• Allow brands the most room for brand difference

Custom Website Design CONS:

• Longer production time
• Higher Cost
• More input required of company

Template Web Site Design PROS:

• Fastest production time
• DYI (Do it Yourself) normally the main reason for use
• Lowest production cost
• Stronger Search Engine Optimization Possibilities

Template Website Design CONS:

• Limited room for personalization
• Don't normally score to high on the uniqueness scale
• Limits branding possibilities
• Cookie cutter / clone development can limit search engine optimization

Now that you know the PROS and CONS you should also know that this is not true in every situation or for every website solution.

Winner template website design: If you need several websites at one time with limited graphics. Maybe a website where people go to to sign-up to vote. There's no need for these website to be so unique and different... No, you would probably want keep information simple without advertisements, bells or whistles. In this case the Template Website would be a perfect fit.

Winner custom website design: if you are Brownie Lee Whitmill (I made that name up) and you are running for the Governor's Seat in your state... Yes, you might want to be a bit unique, different, and certainly not ware the same suit as you competition. In this case the Custom website design would be best.

This is Gibron T. Williams, Head Honcho at Oevae Marketing Consultants and these are my opinions.

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