Saturday, March 15, 2008

Marketing foreclosure d'oh.

Is foreclosure heavy on greed and marketing, or that of the consumer, butcher, banker, and the candle stick maker?

Or, Is it how well the homes were marketed before this landslide/busted bubble of emotions over foreclosure? There weren't too many people living in America who didn't watch TV, listen to the radio, or open either mailbox without some Realtor, mortgage company, builder, Home Improvement, Flip This House - marketing - face up!

Let's call A Spade a Spade; without supply and demand , you don't need workers because you won't have a country, TV, radio, email, blog or game room card table.


Foreclosure is the New Black for Realtors. (Is that Politically correct?) No pun intended Obama! And, with all things, we must adapt to new horizons. It's great to have individuals dedicated to the true meaning of love. It's when we have the wrong definition of love is where we find the seed of foreclosure in America.

There are Americans on every block panting to have what the most powerful people in America have or can get at the stroke of a Mont Blanc, or sending of an gmail. If you love a country, you will work yourself to death to do what it takes to help America survive and even thrive. But, when your meaning of love is skewed, you will do everything, and kill to have what you want, get what you need. Who are the strongest people in America? This is where we should begin rebuilding our country. By coming together as 1 body, not 1 dollar.

Hey you over there, yeah you who works hard everyday and spends $190 on steaks because you don't have to count pennies for gas anymore or wait with that chic that smells bad every morning at the bus stop, do you! No, you can sit in your office and spend millions on golf trips (wink-wink) and million dollar sports cars. You've got it made. Your life is nsync. More like inxs buddy.

Why not start using that doe for building educated communities, with schools where every student gets a book. After school care, and maybe shoot a few bucks over to the battered wives association of America. Lets spend some dollars on how to produce high quality families/communities inside and outside the church, but not without the principles found in Bible.

As Americas Marketing Critic, I believe that advertising for the housing market trumped expectations, and made millionaires , and thousand'aires in America. People would chant, "I want to be like Donald Trump, he came back for foreclosure, right?" Each man wanting to be the king of his domain, or at least look like the Jones'.

So there we have it; marketing forces action, action causes results, and results, this time it came down on our own heads. That's plain foolish. That is unless, you have a big supply with no demand. You need some good marketing to sell your stuff, so you can continue to charge your credit card for those $190 steaks. Your marketing should accomplish your goal, at least get close, and measure the value of your product, service, or offer. When your marketing is properly managed, you will know in advance (forecast) the outcome. This didn't happen with the housing advertising. No, it was "Why, rent when you can own?" and "If you're renting, you're wasting your money." What advertisers didn't say was, "If you don't make the payments, the bubble which we live will burst." No advertising told Americans; "Support our American, dream, pay you Lien."

Anybody got any money? Don't ask an American, get your own. We don't pull together. Who wants too. That means getting out of our comfort zone, park the SUV, put down the cell phone, meet some new people other than our own race, then doing what we don't want to do. It's far too easy to complain and think of ways to boost cable or escape reality with a Coke and a smile.

We couldn't afford the house in the first place. Just like we didn't think a burger had a King. Wake up America, you're on your own.


About the Author: Gibron T. Williams founder of Oevae Marketing Consultants. Oevae is a renowned SEO; search engine optimization and brand marketing firm located in McKinney, Texas. Oevae prides itself on providing customized search engine optimization, web design, logo design, wallet brochures, domain registration, web hosting, and email services. We look forward to helping you with your internet marketing, and SEO success.

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Monday, March 10, 2008

SEO Secrets Revealed

Preface
I could have sworn I studied enough acronyms in college for my IT degree. Here we go again, another acronym that basically means marketing. That is to say, SEO or search engine optimization is just another marketing strategy to market your brand or product on the Internet. So what's the “BIG SECRET” you ask, well it's really simple. You give the search engines what they want. I repeat: You give the search engines what they want. Example: Let's say you are searching Google for search engine optimization or frankly, any subject you please. Your results typically end up with hundreds, thousands, or even millions of pages for your search query. Right? Here's what you do to increase the traffic to your website.

Write Articles
Get ready to put your author skills to the test, and start writing about what you are selling and how it will benefit your reader. Make sure you don’t give them a bunch of bull, your articles need to be original and real for the best exposure. Articles are a sure way to get traffic to your website fast. Submit your articles in high page rank websites. There are tons of websites like Ezines, articletrader, amazines, and your own blog. At the bottom of each article make sure to put an “About the Author” with anchor text links back to your site with your selected keywords. You may also use article submission services that will deliver your content to 100 of sites. These services usually charge a small fee for this service. Writing articles using these techniques is a sure way to rocket traffic to your website and build your brand awareness.

Pinging
Writing articles is part of the process of getting your message to the world. Pinging services with FeedBurner™ is how you notify other blogs about your new message. Every time you write a new article in your blog, tell the world with FeedBurner™. This service will notify other blogs so they can subscribe to your rss feed.

Directory Submissions
Google’s new pagerank clearly is looking for relevant links back to your website. The more links you have from high pagerank websites with carefully selected keywords the more likely you will show up in the search query. This is a sure way to increase your website rank as well. The website that has 6000 or more quality links is more likely to get good pagerank™ than the website that does not. Directory submission can be a tiresome and cumbersome process but will pay off if done correctly. Note: The more quality links, the higher your website ranks.

Summary
1. Write original articles that are real, then submit for publishing.
2. Use pinging to notify the world instantly about your new message.

3. Submit your website to directories with carefully selected keywords.



About the Author: Gibron T. Williams is the owner of Oevae Marketing Consultants. Oevae is a renowned SEO; search engine optimization and brand marketing firm located in McKinney, Texas. Oevae prides itself on providing customized search engine optimization, web design, logo design, wallet brochures, domain registration, web hosting, and email services. We look forward to helping you with your internet marketing, and SEO success.

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Saturday, March 8, 2008

Hillary, change you're brand name.

Is Hillary branding herself by her first name because she is finding it hard to swallow (no pun intended) the statement "I did not have sexual relations with that woman" Bill made back on January 26, 1998? Perhaps this is part of the "change" the candidates have been muttering or maybe it is a new slant on the political branding process in America? Is there a law, or have some of the qualifications, disqualifications and common practices to become the President of the United States of America, changed?

Hillary, like foreign brands trying to compete with local brands; Hillary is the new candidate on the hill. But is there an American that doesn't already notice Hillary is a woman? What else is there to gather from the name "Hillary" other than knowing she ain't no boy. That is a change, from the "norm" in American politics.

Now try to apply this unfounded branding logic to someone going to the market for oranges; does anyone go to the market and ask the produce clerk for navels? However close, the response will be somewhat of a snarled face or a polite "excuse me" and utter confusion (What you talking about Willis?). Remember, when you're in the process of selecting a brand name, make sure the name you select is filled with:
  • substance
  • logic
  • respect*
  • vigor
Now please don't take this example as an attack on presidential candidate, Hillary or her campaign. It is however branding at its most elementary root. In 19th century America, packaged goods manufactures needed a way to convince consumers that they could trust in non-local brands. Hillary is a local product, however her gender is foreign when it comes to the President of the United States of America.

We're on a first name basis with "Hillary" and this could be the most damaging to her campaign. This is especially true when it comes to respect*. In America we show respect by calling ones last name, as did two orphaned children "Buffy and Jody" summons Mr. French in the 1967, CBS situation comedy television series Family Affair.

Use "Clinton" Hillary, it worked for Bill?

I am a Oevae Marketing Consultants employee and this is my personal opinion.

About the Author: Gibron T. Williams is the owner of Oevae Marketing Consultants. Oevae is a renowned SEO; search engine optimization and brand marketing firm located in McKinney, Texas. Oevae prides itself on providing customized search engine optimization, web design, logo design, wallet brochures, domain registration, web hosting, and email services. We look forward to helping you with your internet marketing, and SEO success.

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