How do you make money online?

Answering this question is by far the single most important issue your website will faces.

What in the Internet world, is the point of getting 16 million people to your website anyway? Some say they want 16 million people to buy stuff. Others may settle for 10 million people to download their widgets at $1 each. It's really up to you. I can tell you that today, the average amount of time a visitor stays on a website is less the 60 seconds, in fact according to Nielsen/Net Ratings it's just 0:00:48, and the average amount of time a visitors spends in a surfing session is less than 1 hour or to be exact; 0:58:16 according to Nielsen/Net Ratings - A global leader in Internet media and market research.

What does this have to do with your website?

It means, to have a website that takes the visitor by the hand for a journey to your shopping cart "yes" button, your website must communicate quickly and have a scrumdidlyumptious scoop of marketing tact that feels good to the visitors subconscious mind. We're not talking about brain washing or deceptive information. But more at, the first impression your website has on your visitor. Remember, your visitor will be gone in less than 60 seconds.

What can your website do in less than 60 seconds?

Tell visitors that they have come to the right place, at the right time, and it won't take long! Think back to 1971 and you may remember Mike Teavee who asked Willy Wonka while walking up to the Chocolate Factory, "Then, why's the door so small? "Willy Wonka answered: "That's to keep all the great big chocholatey flavor inside." (Willy Wonka and the Chocolate Factory, one of the highest grossing films in the U.S. in 1971, earning approximately $4 million.)

Getting visitors attention or interested in your website starts with imagination, and having the write people behind your web design. There are what seems like trillions of website factories online, that crank out websites faster than Willy Wonka pumped out candy. Remember however, that was in 1971, and times have changed a bit. In fact, "America has never been the same since the introduction of Minute Rice.

These days your website must have strong adaptive qualities (parts that make it more fit for existence under the conditions of its environment), stay within your branding guidelines, and include scrumdidlyumptious marketing messages that quickly take visitors by the hand. This will give you a chance at surviving and reaching your goal(s) in an Internet environment smeared by the abundance of digitally manufactured website templates or Internet "clutter" aka "SPAM".

Here's a marketing Case Study on how Oevae Marketing Consultants lead people quickly and got people to give money; The client: Miss Plano Frisco Scholarship Organization (MPFO) myDonation

We start with an organization known for having good results and using its resources with tact; MPFO gives young women in Plano and Frisco a doorway to their educational dreams. You may remember Shilah Philips, Miss Frisco 2006 who also represented the Miss Plano Frisco Organization. It was through the financial support of others that Shilah was able to not only compete at Miss Texas, but ultimately win the title of Miss Texas and go on to compete at Miss America 2007. She won the 1st Runner Up at Mis America 2007 and was awarded over $40,000 in scholarships.

Now that we know the MPFO background or the organizations bright history, it's a must that we continue this message in our new trek for money without damaging the current reputation.

There's a hurdle, like all marketing objectives...

Pretty people are associated with success; success is associated with power; power is associated with money. So how do we get visitors to give money to people, who seem to be doing just fine? You give them comfort, you don't waste a bunch of time, and you have a darn good reason.

This is where this case study takes flight; MPFO asked Oevae Marketing Consultants for help in putting together a set of donation pages (marketing campaign) for some young women whom we determined, fit the above hurdle (pretty, and seem to be doing just fine) like a latex glove.

The plot...

We started by translating our problem into an illustrations (pencil drawings and sketches fig. 1 and fig. 2). Taking into consideration our typography, brand colors, graphic design, words, and art (photography) used to create content that would act as eye candy and be easy on the eyes.

Taking the first 60 seconds into account.

Advancing personal influence with big image.

Miss Plano Frisco Scholarship Organization Donations

We knew we needed to keep current the MPFO brand identity and overall theme, so when people visited the donation pages, they felt at home, and safe (Paypal - The safer, easier way to get paid by customers around the world). Next, it was making sure that what visitors were looking at was interesting enough to touch (click). And, make our point in less than 60 seconds. For this we used a big head shot photograph of each young woman. This instantly gives the visitor an scrumptious scoop personal connection. Then, we added real time donation results by adding a thermometer on each page. This would show the visitor where their money was going, reinforces positive results, and individual proof of doing something good like giving money to provide education to those who are pretty, but need help.

E-mail Champaign / Polaroid and Paypal Button.

In addition to the donation pages, we used the reputable electronic resources of Constant Contact to provided each young woman with her very own email letter (Golden Ticket) that included a Paypal donation button, photograph (Polaroid with hand written name), a true short story, and a link to her MPFO myDonation page. This email would serve to educate friends and family, telling them how excited and serious the young woman was about their dreams of higher education. People love to listen to dreams, especially when they are easy to follow and somehow make a bunch of since or in our case cents.

Paypal Donation Page with Thermometer.

Finally, we tested the champaign for integrity. We received some worthy feedback that would prove to help us sharpen the way we asked for money. Aka, lead visitors through our offer to the "donation" button. Yes, I did say "our offer." Our plot involved offering visitors a chance to be part of a reputable organization, by giving money, and helping a young womans educational dream come true.

In The End...

Like Willy Wonka, we kept it small to keep all the pretty girls money safe inside, as did the Wonkavator when it sailed off into the sky, Wonka tells Charlie to "never forget the story of the man who got everything he ever wanted…he lived happily ever after." And so our MPFO case is now closed, and another satisfied client, and people giving money to the Miss Plano Frisco Scholarship Organization, a preliminary to Miss America.

The answer... Your first impression is paramount.

If you've reached this point and have understanding, then you must take your image seriously and you are not in business to throw your money (Golden Ticket) away; you want to make sure your website makes a poignant first impression in the least amount of time imaginable.



About the Author: Gibron T. Williams founder of Oevae Marketing Consultants. Oevae is a renowned SEO; search engine optimization and brand marketing firm located in McKinney, Texas. Oevae prides itself on providing customized search engine optimization, web design, logo design, wallet brochures, domain registration, web hosting, and email services. We look forward to helping you with your internet marketing, and SEO success.