Hillary, change you're brand name.

Is Hillary branding herself by her first name because she is finding it hard to swallow (no pun intended) the statement "I did not have sexual relations with that woman" Bill made back on January 26, 1998? Perhaps this is part of the "change" the candidates have been muttering or maybe it is a new slant on the political branding process in America? Is there a law, or have some of the qualifications, disqualifications and common practices to become the President of the United States of America, changed?

Hillary, like foreign brands trying to compete with local brands; Hillary is the new candidate on the hill. But is there an American that doesn't already notice Hillary is a woman? What else is there to gather from the name "Hillary" other than knowing she ain't no boy. That is a change, from the "norm" in American politics.

Now try to apply this unfounded branding logic to someone going to the market for oranges; does anyone go to the market and ask the produce clerk for navels? However close, the response will be somewhat of a snarled face or a polite "excuse me" and utter confusion (What you talking about Willis?). Remember, when you're in the process of selecting a brand name, make sure the name you select is filled with:

• substance
• logic
• respect*
• vigor

Now please don't take this example as an attack on presidential candidate, Hillary or her campaign. It is however branding at its most elementary root. In 19th century America, packaged goods manufactures needed a way to convince consumers that they could trust in non-local brands. Hillary is a local product, however her gender is foreign when it comes to the President of the United States of America.

We're on a first name basis with "Hillary" and this could be the most damaging to her campaign. This is especially true when it comes to respect*. In America we show respect by calling ones last name, as did two orphaned children "Buffy and Jody" summons Mr. French in the 1967, CBS situation comedy television series Family Affair.

Use "Clinton" Hillary, it worked for Bill?

I am a Oevae Marketing Consultants employee and this is my personal opinion.

About the Author: Gibron T. Williams is the owner of Oevae Marketing Consultants. Oevae is a renowned SEO; search engine optimization and brand marketing firm located in McKinney, Texas. Oevae prides itself on providing customized search engine optimization, web design, logo design, wallet brochures, domain registration, web hosting, and email services. We look forward to helping you with your internet marketing, and SEO success.